Cedar Crest College

Business Administration - Major/Minor

For information, contact Gaetan T. Giannini, MBA.

The mission of the major is to provide an educational experience that allows the graduate to engage the world with passion and skill as a business leader and strong human being, and the focus to discover where her talents meet the needs of the community. This program is a unique blend of a liberal arts education and professional training that incorporates modern thinking in creativity, communication, leadership, relationships, and analysis, with the fundamental rigor of functional skills necessary to lead and grow organizations. To maximize their professional development, students are encouraged to study other fields. They may minor in Economics, or may study a field complimentary to business such as Psychology, Communications, the Sciences, the Arts or Computer Technology.

Whether students envision themselves in an entrepreneurial enterprise, a multinational corporation, or a non-profit organization, our education prepares students with the knowledge and passion to connect with success in the business world.

Requirements for the Business Administration Major

To be certified for graduation, a student majoring in business administration must take a minimum of 30 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College. To be admitted to the major, the student must have a minimum cumulative grade-point average of 2.250. All courses within the major must be passed with a grade of C or better. A minimum cumulative grade-point average of 2.250 and a minimum average in the major of 2.250 must be achieved. All students must complete the Department Core Courses, the Business Administration Requirements, and the requirements of at least one concentration.

Department Core Courses

Students majoring in the Department of Business, Management, and Economics are required to take the following courses, in addition to courses required for their specific major:

ACC 101 Financial Accounting 3 credits

ACC 102 Managerial Accounting 3 credits

BUA 110 Principles of Management 3 credits

BUA 221 Business Law 3 credits

BUA 250 Principles of Finance 3 credits

BUA 281 Business Ethics 4 credits

BUA 300 Writing for Management 3 credits

BUA 345 Operations and Supply Chain Management 3 credits

BUA 351 Applied Strategic Management I 3 credits

BUA 352 Applied Strategic Management II 3 credits

CIS 215 Advanced Business Computing 3 credits

ECO 101 Principles of Economics: Macro 3 credits

ECO 102 Principles of Economics: Micro 3 credits

MAT 105 Mathematics for Business or MAT 141 Calculus I 3 credits

MAT 110 Probability & Statistics 3 credits

MRK 230 Principles of Marketing 3 credits

Business Administration Requirements

BUA 240 International Business or ECO 315 International Economics 3 credits

MRK 336 Global Marketing 3 credits

BUA 329 Organizational Behavior PSY 301 Psychology of Work 3 credits

Economics Concentration

A student may not declare both a minor and a concentration in Economics.

Choose four of the following:

ECO 201 Government, Business, and Society 3 Credits

ECO 222 Economic Geography 3 Credits

ECO 302 Labor Economics 3 Credits

ECO 304 Money and Banking 3 Credits

ECO 315 International Economics 3 Credits

PSC 211 The World Economy & Globalization 3 Credits

Healthcare Management Concentration

BUA 211 Introduction to Healthcare Systems 3 Credits

BUA 258 Healthcare Management 3 Credits

BUA 340 Healthcare Finance 3 Credits

Plus one of the following:

MRK 331 Service Marketing 3 Credits

MRK 240 Public Relations 3 Credits

Human Resources Concentration

BUA 220 Human Resources Management 3 credits

BUA 239 Employment Law 3 credits

BUA 320 Attracting, Selecting, and Retaining Talent 3 credits

BUA 325 Compensation Management 3 credits

Plus one of the following:

BUA 328 Power, Influence, and Negotiation 3 Credits

ECO 302 Labor Economics 3 credits

PSY 227 Principles of Helping Relationships 3 credits

PSY 230 Team Building and Group Dynamics 3 credits

Management Concentration

Choose four of the following (two courses must have a BUA designation):

ACC 203 Cost Accounting 3 credits

ACC 205 Accounting Information Systems 3 credits

BUA 216 Investments 3 credits

BUA 220 Human Resources Management 3 credits

BUA 239 Employment Law 3 credits

BUA 320 Attracting, Selecting, and Retaining Talent 3 credits

BUA 325 Compensation Management 3 credits

BUA 328 Power, Influence, and Negotiation 3 credits

BUA 335 Retail Management 3 credits

BUA 350 Leadership 3 credits

ECO 201 Government, Business, and Society 3 credits

ECO 302 Labor Economics 3 credits

ECO 304 Money and Banking 3 credits

MRK 332 Sales Management 3 credits

MRK 335 B-to-B Marketing 3 credit

PSY 224 Women in the Workplace 3 credits

PSY 227 Principles of Helping Relationships 3 credits

PSY 230 Team Building and Group Dynamics 3 credits

Marketing Concentration

Choose four of the following, two of which must have a MRK prefix:

BUA 328 Power, Influence, and Negotiation 3 credits

BUA 335 Retail Management 3 credits

MRK 240 Applied Public Relations 3 credits

MRK 250 Consumer Behavior 3 credits

MRK 320 Marketing Research 3 credits

MRK 330 Branding 3 credits

MRK 331 Service Marketing 3 credits

MRK 332 Sales Management 3 credits

MRK 334 Applied Advertising 3 credits

MRK 335 B-to-B Marketing 3 credits

MRK 336 Global Marketing 3 credits

CST 170 Introduction to Mass Communications or
CST 216 The Crestiad: Staff 3 credits

Requirements for the Business Administration Minor

Students throughout the college are encouraged to minor in business administration to maximize professional opportunities after graduation. This minor introduces the basics of running an organization, and helps to highlight career choices that are available within the student’s major program. Students may not major in accounting and minor in business administration.

ACC 101 Financial Accounting 3 credits

BUA 110 Principles of Management 3 credits

BUA 300 Writing for Management 3 credits

MRK 230 Principles of Marketing 3 credits

ECO 101 Principles of Economics: Macro or
ECO 102 Principles of Economics: Micro 3 credits

Plus one of the following:

ACC 102 Managerial Accounting 3 credits

BUA 220 Human Resource Management 3 credits

BUA 250 Principles of Finance 3 credits

BUA 329 Organizational Behavior 3 credits