Marketing Major
The marketing degree program at Cedar Crest College combines thorough exposure to marketing theory and hands-on experience. As a marketing major, you will develop the skills necessary to be an effective leader of a marketing department or organization. Some of the specific areas addressed in this degree program include:
- Public relations
- Direct marketing
- Branding
- Advertising
- Sales management
- International commerce
- Marketing planning and implementation
This program will provide you with a solid, core business education that includes accounting, finance, economics, business writing, law, and management.
As a Cedar Crest student, you will be encouraged to explore multiple areas of interest by possibly taking an additional major or minor or by exploring subject matter outside of the business department, such as computer technology, dance, or the sciences.
Course Requirements
Click on the boxes below to see the courses required to complete this major.
Business Core Curriculum
A business administration major may not minor in marketing or double-major in accounting.
Students majoring in business administration are required to take the following core courses, in addition to courses required for their specific major:
- ACC 101 Financial Accounting 3 credits
- ACC 102 Managerial Accounting 3 credits
- BUA 110 Principles of Management 3 credits
- BUA 221 Business Law 3 credits
- BUA 250 Principles of Finance 3 credits
- BUA 281 Business Ethics 4 credits
- BUA 300 Writing for Management 3 credits
- BUA 345 Operations and Supply Chain Management 3 credits
- BUA 351 Applied Strategic Management I 3 credits
- BUA 352 Applied Strategic Management II 3 credits
- CIS 215 Advanced Business Computing 3 credits
- ECO 101 Principles of Economics: Macro 3 credits
- ECO 102 Principles of Economics: Micro 3 credits
- MAT 105 Mathematics for Business or MAT 141 Calculus I 3 credits
- MAT 110 Probability & Statistics 3 credits
- MRK 230 Principles of Marketing 3 cred
Marketing Major
- MRK 240 Applied Public Relations 3 credits
- MRK 250 Consumer Behavior 3 credits
- MRK 320 Marketing Research 3 credits
- PSY 100 General Psychology 3 credits
Marketing Major Electives Choose four of the following, two of which must have the MRK prefix:
- BUA 328 Power, Influence, and Negotiation 3 credits
- BUA 335 Retail Management 3 credits
- CST 170 Introduction to Mass Communications OR CST 216 The Crestiad: Staff 3 credits
- MRK 330 Branding 3 credits
- MRK 331 Service Marketing 3 credits
- MRK 332 Sales Management 3 credits
- MRK 334 Applied Advertising 3 credits
- MRK 335 Business-to-Business Marketing 3 credits
- MRK 336 Global Marketing 3 credits
- MRK 390 Independent Study 3 credits
- SPS 270 Internship 3 credits
