Cedar Crest College


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CATALOG • 2009-2010

Marketing Minor


The marketing minor is designed to introduce students the marketing profession and provide some insight on the intersection of marketing and other academic and professional fields of study.

Requirements for the Marketing minor

BUA 110 Principles of Management 3 credits
MRK 230 Principles of Marketing 3 credits
MRK 240 Applied Public Relations 3 credits

Plus choose three of the following:
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 330 Branding 3 credits
MRK 331 Service Marketing 3 credits
MRK 332 Sales Management 3 credits
MRK 334 Applied Advertising and Promotion 3 credits
MRK 335 Business-to-Business Marketing 3 credits
MRK 336 Global Marketing 3 credits