Cedar Crest College

 

My Cedar Crest

user name:
password:

CATALOG • 2009-2010


Marketing Minor

Description

The marketing minor is designed to introduce students the marketing profession and provide some insight on the intersection of marketing and other academic and professional fields of study.

Requirements for the Marketing minor

BUA 110 Principles of Management 3 credits
MRK 230 Principles of Marketing 3 credits
MRK 240 Applied Public Relations 3 credits

Plus choose three of the following:
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 330 Branding 3 credits
MRK 331 Service Marketing 3 credits
MRK 332 Sales Management 3 credits
MRK 334 Applied Advertising and Promotion 3 credits
MRK 335 Business-to-Business Marketing 3 credits
MRK 336 Global Marketing 3 credits

Facebook   Twitter   Instagram   LinkedIn   RSS feed of headlines   YouTube   CCC RAdio   Pitch: Online Magazine

Cedar Crest College | 100 College Dr. | Allentown,PA 18104 | 800-360-1222

|

Facebook   Twitter   Instagram   LinkedIn   RSS feed of headlines   YouTube   CCC RAdio   Podcasts    iBooks   Pitch: Online Magazine

   

Home  |  Site A-Z  |  Bookstore  |  Strategic Plan  |  Directions  |  Offices & Services
Disability Access    |  School of Adult and Graduate Education

Cedar Crest College  |  100 College Drive  |  Allentown, PA 18104  |  800-360-1222