CATALOG • 2010-2011

Marketing - Major/Minor

For information, contact Gaetan T. Giannini, MBA.

The mission of the marketing degree program at Cedar Crest College is to prepare students for a career as a leader of marketing departments and organizations through well rounded exposure to rigorous study of marketing theory and hands-on, practical experience in the combined areas of creativity, public relations, promotions, direct marketing, branding, advertising, sales management, international commerce, marketing planning, and effective implementation.
 

The program will provide the student with a solid, core business education that includes accounting, finance, economics, business writing, law, and management curriculum.  A graduate of the program will understand the workings of any business entity, and understand the complexities of the greater economic environment.  A critical component of this program is the student’s strong foundation in the liberal arts. Marketing is the science and practice of creating personal or mass relationships that influence people and organizations to change or maintain certain behaviors.  This program requires students have a broad base of knowledge of the human experience, critical thinking skills, and the ability to interact with others on a meaningful and ethical level.  

Program Requirements for the Marketing Major

To be certified for graduation, a student majoring in marketing must take a minimum of 36 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.  All courses within the major must be passed with a grade of C- or better.  A minimum cumulative grade-point average of 2.250 and a minimum average in the major of 2.5 must be achieved.  All students must complete the department core courses, the marketing requirements,  and four upper level electives, two of which must have an MRK prefix.  Marketing majors may not minor in business administration.

Course Requirements for the Marketing Major

Students majoring in the Department of Business, Management, and Economics are required to take the following courses, in addition to courses required for their specific major and electives:

ACC 101 Financial Accounting 3 credits

ACC 102 Managerial Accounting 3 credits

BUA 110 Principles of Management 3 credits

BUA 221 Business Law 3 credits

BUA 250 Principles of Finance 3 credits

BUA 281 Business Ethics 4 credits

BUA 300 Writing for Management 3 credits

BUA 345 Operations and Supply Chain Management

BUA 351 Applied Strategic Management I   3 credits

CIS 215 Advanced Business Computing 3 credits

ECO 101 Principles of Economics: Macro 3 credits

ECO 102 Principles of Economics: Micro 3 credits

MAT 105 Mathematics for Business or  MAT 141 Calculus I 3 credits

MAT 110 Probability & Statistics 3 credits

MRK 230 Principles of Marketing 3 credits

MRK 352 Applied Strategic Management II 3 credits

Marketing Requirements
MRK 240 Applied Public Relations 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits
PSY 100 General Psychology 3 credits

A Marketing Major fulfills the Technology, Oral Presentation, and Information Literacy requirements with the following courses embedded within the Marketing Major:

Technology:  CIS 215 Advanced Business Computing

Oral Presentation:  BUA 300 Writing for Management, MRK 352 Applied Strategic Management II

Information Literacy:  MRK 320 Marketing Research

Program Requirements for the Marketing Minor

Business Majors concentrating in Marketing may not declare a Marketing Minor.

Required Courses for the Marketing Minor (18 credits)

BUA 110 Principles of Management 3 credits

MRK 230 Principles of Marketing 3 credits

MRK 240 Applied Public Relations 3 credits

Plus choose three of the following:

BUA 328 Power, Influence, and Negotiation 3 credits

BUA 335 Retail Management 3 credits

MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits 

MRK 330 Branding 3 credits

MRK 331 Service Marketing 3 credits

MRK 332 Sales Management 3 credits

MRK 334 Applied Advertising and Promotion 3 credits

MRK 335 Business-to-Business Marketing 3 credits

MRK 336 Global Marketing 3 credits