Catalog • 2011-2012

Business Courses

BUA 110 Principles of Management - 3 credits

An introduction to the functions and responsibilities of business management. This course examines the fundamentals of management and explores why management is needed in today’s complex business world. It explores the traditional functions of planning, controlling and organizing and pays special attention to organizational structures, leadership, and motivation. An excellent course for both business and non-business majors, it requires no prerequisites.

BUA 211 Introduction to Healthcare Systems - 3 credits

An in-depth overview and analysis of American health care and medical delivery systems. Cultural, political, economic and environmental factors that affect health care delivery will be explored from historic and contemporary perspectives. Specific forces influencing health care delivery including reimbursement, labor shortages, the impact of health maintenance organizations, aging population and access to healthcare will be discussed. Emphasis is placed on the way healthcare is reimbursed in the U.S. and the history of for-profit, not-for-profit and entitlement programs. A look at structure, access, organization and functions will provide the student with an introduction to the complexity and unique elements of health care systems.
Co-requisite: BUA 110.

BUA 216 Personal Finance - 3 credits

Designed to acquaint the student with the concepts of portfolio analysis in the general area of investment management. The course discusses principles for managing financial assets. Many of these principles apply to both personal and institutional investment strategies. In addition to an introduction to the major investment vehicles available in developed nations, students will learn how to establish appropriate investment objectives, develop optimal portfolio strategies, estimate risk-return tradeoffs, and evaluate investment performance.

BUA 220 Human Resource Management - 3 credits

A course in Human Resource Management, specific attention is placed on the day-to-day administrative and management procedures necessary to support the workforce. Included are matters of recruiting, selecting and hiring personnel, compensation and benefits, legal requirements that govern records and interactions with employees, rules and regulations covering termination, task definition, and training.
Prerequisites: BUA 110 or permission of the instructor.

BUA 221 Business Law - 3 credits

Business relationships are largely based upon contractual agreements. This course provides an introduction to the legal system as it effects business, the nature and meaning of law, sources of law, legal process and institutions. Students examine the legal environment of business, along with the individual’s rights and responsibilities in a free society. Particular emphasis is placed on contracts, at common law and under the Uniform Commercial Code, and the exploration of how these principles apply to modern life both in and out of the business setting.

BUA 239 Employment Law 3 - credits

Managing within the law requires students to understand the interrelationships between the various federal and state laws and regulations affecting employment relationships and management’s human resource policies and practices. This course provides students with the foundations necessary to foster a healthy, productive and lawful work environment. Experiential exercises reinforce an understanding of the application of law to employment situations and advocacy issues in employment discrimination cases.
Prerequisites: BUA 221 or BUA 110.

BUA 240 International Business - 3 credits

A course in business that examines the global business structure with a focus on cultural differences, the theories of international trade and investment, the functions of foreign exchange and monetary systems, and the process of strategic and operational decisions. Students are asked to broaden their perspective on obtaining news and information to assess international issues intelligently.
Prerequisites: ECO 101, BUA 110, MRK 230.

BUA 250 Principles of Finance - 3 credits

An examination of the modern theories that explain financial decision-making. This course considers decisions made by managers to obtain, manage, and invest funds for the operation of the organization. Topics include the time value of money, financial markets and institutions, financial instruments, financial planning, ratio analysis, working capital management and capital budgeting.
Prerequisites: ACC 102, ECO 102, MAT 105.

BUA 258 Healthcare Management - 3 credits

An in-depth look at healthcare delivery systems with emphasis on administrative functions, terminology, accreditation, human resources management, medical staff relationships and the many legal aspects of health care management. Special emphasis is given to the topics of the uninsured population, access to care, world health, financing health care in other countries, quality improvement, marketing and corporate compliance.
Prerequisites: BUA 211.

BUA 281 Business Ethics - 4 credits

An examination of how ethical and moral considerations interact with the role of business and its search for legitimacy within our society. Business must identify various organization stakeholders, recognize the conflicting demands that emanate from each, and develop management behaviors, policies and practices that are acceptable to as many as possible. Students engage in understanding the societal, organizational, and institutional pressures on businesses and their employees when making decisions. Changing ethical and moral standards as businesses transcend political and cultural boundaries in the global marketplace merit attention. Real-life and hypothetical case study situations are used to enhance the classroom experience.
Prerequisites: BUA 110 or SOC 100 or PHI 100 or PSC 201.

BUA 300 Writing for Management - 3 credits

A focus on the close connection between all levels of management communication and the written document. Special emphasis is placed on the creation and development of all forms of written management communications, including email, memos, reports and proposals, and close attention is paid to the amenities of good English syntax as it impacts effective communication. Includes oral and written presentations of management information.
Prerequisite: WRI 100 or HON 122, BUA 110, Sophomore standing.

BUA 320 Attracting, Selecting and Retaining Talent - 3 credits

Any organization’s most important asset is the people. This course presents theory, research and application on the recruitment, selection and retention of individuals in the workplace. This course is organized into three parts: a) recruitment processes from the organizational and applicant perspective; b) the logistics and legal issues of employee selection; and c) various issues related to the retention of productive and satisfied workers. Case studies are used to demonstrate concepts.
Prerequisite: BUA 220.

BUA 325 Compensation Management - 3 credits

The study of establishing pay and employee benefit programs that are consistent with organizational objectives and focus employee efforts to organizational goals. Students also explore the design of rewards and incentive programs that impact job satisfaction and retention. This applied examination of financial reward systems is in the context of relevant theoretical and legal perspectives. Topics include compensation structures, job evaluation, pay surveys, incentives, pay equity, benefits, executive compensation and compensation strategy.
Prerequisite: BUA 220.

BUA 328 Power, Influence, and Negotiation - 3 credits

An examination of how influence, power and organizational politics are related to effective negotiation and development of leadership style. Experiential exercises facilitate learned application of strategy. This course is intended for those who want to challenge themselves to explore their potential to stimulate innovation and creativity in others.
Prerequisites: BUA 110 or PSY 100 or CRJ 101.

BUA 329 Organizational Behavior - 3 credits

A study of the relationship between enlightened, effective management and individual, group and organizational performance. Particular focus is directed to organizational climate, intergroup behavior, reward processes, performance evaluation, leadership and communications.
Prerequisite: BUA 110 and Junior standing.

BUA 335 Retail Management - 3 credits

Students will examine the retail business process and understand the components of developing and maintaining a retail operation. The course includes the fundamentals needed to analyze the daily business practices of a retail establishment and apply solutions based on sound management theory and practical experience.
Prerequisite: MRK 230.

BUA 340 Healthcare Finance - 3 credits

Introduces the student to current performance measurement, budgeting and reimbursement processes in health care facilities. Topics include financial statements, the prospective payment system, managed care, utilization management and other sources of health care revenue and cost management. The course discusses cost/benefit analysis, capital financing, risk management and performance indicators pertinent to the health care industry.
Prerequisite: BUA 258.

BUA 345 Operations and Supply Chain Management - 3 credits

A survey course of the analysis, decisions, and actions necessary to operate efficient and effective organizations. Considered are topics in forecasting, capacity planning, scheduling, dispatching, projects, process design, facility design, and quality control. Students are asked to integrate the functions of marketing, finance, and organizational behavior to understand how products or services move from conception to delivery.
Prerequisites: BUA 250, BUA 329 or PSY 301, MRK 230.

BUA 350 Leadership - 3 credits

Encouraging and achieving change in organizations and communities is the focus of this course. On a foundation of theoretical and applied concepts in leadership, students will undertake projects that develop the ability to create authentic visions and sustainable, cooperative responses to issues and opportunities. Simultaneously, students are asked to confront the challenge of moral leadership through an assessment of examples where individuals must make choices with significant ethical implications.
Prerequisite: BUA 110 or PSY 100.

BUA 351 Applied Strategic Management I - 3 credits

This course is the first of two required courses that consider the development and the execution of business strategy. Starting from the premise that business strategy is a holistic process that combines all business functions, as well as the internal and external environment of an organization, students will learn the process of strategy, its underlying theory, and the key decisions that must be made to integrate an organization’s capabilities and gain competitive advantage. Students will use representative case studies to analyze, discuss, and recommend strategic behavior. The course prepares students for Applied Strategic Management II, which requires the development and defense of a comprehensive business plan.
Prerequisites: BUA 345, ECO 101, MAT 110.

BUA 352 Applied Strategic Management II - 3 credits

This capstone course for business and accounting majors integrates the collective knowledge students have acquired from the various functional areas of business to include accounting, finance, management, marketing, human resources, business ethics, and law. Specific emphasis is on entrepreneurship and teamwork. Students are organized into management teams for the purpose of analyzing a business from a strategic perspective and developing a business plan to achieve competitive advantage and growth. Each team will be assigned a real company and a Board of Directors consisting of a Cedar Crest Professor, one or two outside business professionals and a member of the client business’s management team (when appropriate). Each team will meet with their Board three times during the semester. The Board will act as advisors and mentors to the teams, and participate in their evaluation.

Business topics of strategic management and current business events will also be discussed throughout the semester. The students will gain a practical experience in business that encompasses a wide variety of business issues while learning directly from the region’s best business people. The client companies get new and fresh insights into their organization from some of the brightest young minds in the area, under supervision of the some of the region’s most respected professionals.
Prerequisite: BUA 351, BUA 300

BUA 160, 260, or 360 Special Topics - 1-3 credits

This course is an exploration of specialized topics not among the traditional course offerings. This course may be repeated for credit as topics change.