Catalog • 2011-2012

Marketing - Major/Minor

For information, contact Gaetan T. Giannini, MBA.

Program Description

The marketing program will provide the student with a solid, core business education that includes marketing, accounting, finance, economics, business writing, law, and management curriculum. A graduate of the program will understand the workings of any business entity, and understand the complexities of the greater economic environment. A critical component of this program is the student’s strong foundation in the liberal arts. Marketing is the science and practice of creating personal or mass relationships that influence people and organizations to change or maintain certain behaviors. This program requires students have a broad base of knowledge of the human and organizational experience, critical thinking skills, decision making skills, and the ability to interact with others on a meaningful and ethical level.

Program Mission Statement

The mission of the marketing degree program at Cedar Crest College is to prepare students for a career as a leader of marketing departments and organizations through well rounded exposure to rigorous study of marketing theory and hands-on, practical experience in the combined areas of creativity, public relations, promotions, direct marketing, branding, advertising, sales management, international commerce, marketing planning, and effective implementation.

Total number of credits required by program: 72

Marketing Major

Program Requirements

To be certified for graduation, a student majoring in marketing must take a minimum of 36 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College. All courses within the major must be passed with a grade of C or better. A minimum cumulative grade-point average of 2.25 and a minimum average in the major of 2.50 must be achieved. All students must complete the department core courses, the marketing requirements, and four upper level electives, two of which must have an MRK prefix. Marketing majors may not minor in business administration.

Course Requirements

Core Courses
Students majoring in the Department of Business, Management, and Economics are required to take the following courses, in addition to courses required for their specific major and electives:

ACC 101 Financial Accounting 3 credits
ACC 102 Managerial Accounting 3 credits
BUA 110 Principles of Management 3 credits
BUA 221 Business Law 3 credits
BUA 250 Principles of Finance 3 credits
BUA 281 Business Ethics 4 credits
BUA 300 Writing for Management 3 credits
BUA 345 Operations and Supply Chain Management
BUA 351 Applied Strategic Management I 3 credits
CIS 215 Advanced Business Computing 3 credits
ECO 101 Principles of Economics: Macro 3 credits
ECO 102 Principles of Economics: Micro 3 credits
MAT 105 Mathematics for Business or MAT 141 Calculus I 3 credits
MAT 110 Probability & Statistics 3 credits
MRK 230 Principles of Marketing 3 credits
MRK 352 Applied Strategic Management II 3 credits

Marketing Requirements
MRK 240 Applied Public Relations 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits
PSY 100 General Psychology 3 credits

Marketing Electives
Choose four of the following, two of which must have the MRK prefix:

BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
CST 170 Introduction to Mass Communications or CST 216 The Crestiad: Staff 3 credits
MRK 330 Branding 3 credits
MRK 331 Service Marketing 3 credits
MRK 332 Sales Management 3 credits
MRK 334 Applied Advertising 3 credits
MRK 335 B-to-B Marketing 3 credits
MRK 336 Global Marketing 3 credits
MRK 390 Independent Study 3 credits
SPS 270 Internship 3 credits

Liberal Arts Curriculum Requirements fulfilled within the Major

A Marketing major fulfills the Technology, Oral Presentation, and Information Literacy requirements with the following courses embedded within the Marketing Major:

Technology: CIS 215 Advanced Business Computing
Oral Presentation: BUA 300 Writing for Management, MRK 352 Applied Strategic Management II
Information Literacy: MRK 320 Marketing Research

The following Liberal Arts Curriculum requirements may be fulfilled by successfully completing the corresponding courses within the major:

WRI-2: BUA 300 Writing for Management
Ethics: BUA 281 Business Ethics
Global Studies: BUA 240 Introduction to International Business, ECO 315 International Economics, or MRK 336 Global Marketing
Math & Logic: MAT 105 Finite Math for Business and Social Sciences, or MAT 141 Calculus I, MAT 110 Probability and Statistics

Marketing Minor

Program Requirements

Business Majors concentrating in Marketing may not declare a Marketing Minor.

Required Courses

18 Credits

BUA 110 Principles of Management 3 credits
MRK 230 Principles of Marketing 3 credits
MRK 240 Applied Public Relations 3 credits

Plus choose three of the following:
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits
MRK 330 Branding 3 credits
MRK 331 Service Marketing 3 credits
MRK 332 Sales Management 3 credits
MRK 334 Applied Advertising and Promotion 3 credits
MRK 335 Business-to-Business Marketing 3 credits
MRK 336 Global Marketing 3 credits