Catalog • 2012-2013

Business Administration - Major/Minor

For information, contact Gaetan T. Giannini, MBA.

Program Description

This program is a unique blend of a liberal arts education and professional training that incorporates modern thinking in creativity, communication, leadership, relationships, and analysis, with the fundamental rigor of functional skills necessary to lead and grow organizations. To maximize their professional development, students are encouraged to study other fields. They may minor in Economics, or may study a field complimentary to business such as Psychology, Communications, the Sciences, the Arts or Computer Technology. A Business Administration major may not minor in Marketing.

Whether students envision themselves in an entrepreneurial enterprise, a multinational corporation, or a non-profit organization, our education prepares students with the knowledge and passion to connect with success in the business world.

Program Mission Statement

The mission of the Business Administration is to provide students with the knowledge and tools they need to achieve and maintain productive relationships with peers, superiors and subordinates; with appropriate technology, assess and organize information from various sources; interpret information, draw conclusions, and communicate knowledge effectively; link functional business skills together and apply a systems-thinking approach to situations; innovate and orchestrate change; and sustain ethical standards and be aware of the challenges existing in a diverse and complex world.

Total number of credits required by program: 54

Business Administration Major

Program Requirements

To be certified for graduation, a student majoring in business administration must take a minimum of 33 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.

All courses within the major must be passed with a grade of C- or better. A minimum cumulative grade-point average of 2.25 and a minimum average in the major of 2.50 must be achieved.

All students must complete the Department Core Courses, the Business Administration Requirements, and two electives. As an option, students may elect to take a concentration.

Course Requirements

Students majoring in the Department of Business, Management, and Economics are required to take the following core courses, in addition to courses required for their specific major:

Core Courses
ACC 101 Financial Accounting 3 credits
ACC 102 Managerial Accounting 3 credits
BUA 205 Business Enterprise Systems 3 credits
BUA 219 Quantitative Methods for Business and Economics 3 credits
BUA 221 Business Law 3 credits
BUA 250 Principles of Finance 3 credits
BUA 281 or BUA 282 Business Ethics 4 credits
BUA 300 Writing for Management 3 credits
BUA 345 Operations and Supply Chain Management 3 credits
BUA 351 Industry Analysis and Strategy 3 credits
BUA 352 Innovation and Entrepreneurship 3 credits
ECO 101 Principles of Economics: Macro 3 credits
ECO 102 Principles of Economics: Micro 3 credits
MRK 230 Principles of Marketing 3 credits

Elective 1
Elective 2
Optional Concentration:
Elective 3
Elective 4

Business Administration Courses
BUA 240 International Business or ECO 315 International Economics or MRK 336 Global Marketing 3 credits
BUA 329 Organizational Behavior 3 credits

Economics Concentration

A student may not declare both a minor and a concentration in Economics.

Choose four of the following:
ECO 201 Government, Business, and Society 3 Credits
ECO 222 Economic Geography 3 Credits
ECO 302 Labor Economics 3 Credits
ECO 304 Money and Banking 3 Credits
ECO 315 International Economics 3 Credits
PSC 211 Globalization and International Law 3 Credits

Health Care Management Concentration

BUA 211 Introduction to Health Care Systems 3 Credits
BUA 258 Health Care Management 3 Credits
BUA 340 Health Care Finance 3 Credits
BUA 341 Health Care Practice Management 3 Credits

Human Resources Concentration

Choose four of the following:
*BUA 220 Human Resources Management 3 credits
BUA 239 Employment Law 3 credits
BUA 320 Attracting, Selecting, and Retaining Talent 3 credits
BUA 325 Compensation Management 3 credits
BUA 328 Power, Influence, and Negotiation 3 credits
ECO 302 Labor Economics 3 credits
PSY 227 Principles of Helping Relationships or PSY 230 Team Building and Group Dynamics 3 credits

* Required

Management Concentration

Choose four of the following (two courses must have a BUA designation):
ACC 203 Cost Accounting 3 credits
ACC 205 Accounting Information Systems 3 credits
BUA 216 Investments 3 credits
BUA 220 Human Resources Management 3 credits
BUA 239 Employment Law 3 credits
BUA 320 Attracting, Selecting, and Retaining Talent 3 credits
BUA 325 Compensation Management 3 credits
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
BUA 350 Leadership 3 credits
ECO 201 Government, Business, and Society 3 credits
ECO 302 Labor Economics 3 credits
ECO 304 Money and Banking 3 credits
MRK 332 Sales Management 3 credits
MRK 335 B-to-B Marketing 3 credit
PSY 224 Women in the Workplace 3 credits
PSY 227 Principles of Helping Relationships 3 credits
PSY 230 Team Building and Group Dynamics 3 credits

Marketing Concentration

Choose four of the following*, two of which must have a MRK prefix:
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
MRK 240 Applied Public Relations 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits
MRK 330 Branding 3 credits
MRK 331 Service Marketing 3 credits
MRK 332 Sales Management 3 credits
MRK 334 Applied Advertising 3 credits
MRK 335 B-to-B Marketing 3 credits
MRK 336 Global Marketing 3 credits
CST 170 Introduction to Mass Communications or CST 216 The Crestiad: Staff

*An approved internship within a specified field may count toward concentration requirements.

Liberal Arts Curriculum Requirements fulfilled within the Major

The student fulfills the Technology, Oral Presentation, and Information Literacy requirements by successfully completing the following courses embedded within the business administration major:

Technology: ACC 205 Business Enterprise Systems
Oral Presentation: BUA 300 Writing for Management, BUA 352 Innovation and Entrepreneurship
Information Literacy: BUA 351 Industry Analysis and Strategy

The following Liberal Arts Foundation requirements may be fulfilled by successfully completing the corresponding courses within the major:

WRI-2: BUA 300 Writing for Management
Ethics: BUA 281 Business Ethics
Global Studies: BUA 240 Introduction to International Business, ECO 315 International Economics, or MRK 336 Global Marketing

Business Administration Minor

Program Requirements

Students throughout the college are encouraged to minor in business administration to maximize professional opportunities after graduation. This minor introduces the basics of running an organization, and helps to highlight career choices that are available within the student’s major program. Students may not major in accounting and minor in business administration. All courses within the minor must be passed with a grade of C or better. Students must take at least half of the 18 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.

Total Credits: 18

Course Requirement

ACC 101 Financial Accounting 3 credits
BUA 300 Writing for Management 3 credits
MRK 230 Principles of Marketing 3 credits
ECO 101 Principles of Economics: Macro or ECO 102 Principles of Economics: Micro 3 credits

Plus two of the following:
ACC 102 Managerial Accounting 3 credits
BUA 220 Human Resource Management 3 credits
BUA 250 Principles of Finance 3 credits
BUA 329 Organizational Behavior 3 credits
BUA 350 Leadership 3 credits
300 Level Marketing Course