Catalog • 2012-2013

Marketing - Minor

For information, contact Gaetan T. Giannini, MBA.

Marketing Minor

Program Requirements

Business Majors concentrating in Marketing may not declare a Marketing Minor.

Required Courses

18 Credits

MRK 230 Principles of Marketing 3 credits
MRK 240 Applied Public Relations 3 credits

Plus choose four of the following:
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits
MRK 330 Branding 3 credits
MRK 331 Service Marketing 3 credits
MRK 332 Sales Management 3 credits
MRK 334 Applied Advertising and Promotion 3 credits
MRK 335 Business-to-Business Marketing 3 credits
MRK 336 Global Marketing 3 credits


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Cedar Crest College  |  100 College Drive  |  Allentown, PA 18104  |  800-360-1222