Marketing - Minor

For information, contact Professor Ibolya Balog,, 610-606-4666, ext. 4453

Program Description

Marketing is the science and practice of creating personal or mass relationships that influence people and organizations to change or maintain certain behaviors. This program requires students have a broad base of knowledge of the human and organizational experience, critical thinking skills, decision making skills, and the ability to interact with others on a meaningful and ethical level.  Students with marketing backgrounds find career opportunities in all types of business and social benefit organizations.

Program Requirements

All courses within the minor must be passed with a grade of C- or better. Students must take at least half of the 18 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College. A student may not declare a minor and concentration in Marketing.

Required Courses

18 Credits

MRK 230 Principles of Marketing 3 credits

MRK 240 Applied Public Relations 3 credits

Plus choose four of the following:

BUA 328 Power, Influence, and Negotiation 3 credits

BUA 335 Retail Management 3 credits

MRK 250 Consumer Behavior 3 credits

MRK 320 Marketing Research 3 credits 

MRK 330 Branding 3 credits

MRK 331 Service Marketing 3 credits

MRK 332 Sales Management 3 credits

MRK 334 Applied Advertising and Promotion 3 credits

MRK 335 Business-to-Business Marketing 3 credits

MRK 336 Global Marketing 3 credits

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Cedar Crest College  |  100 College Drive  |  Allentown, PA 18104  |  800-360-1222