Peforming Arts Administration - Concentration

For information contact Professor Kevin Gallagher,, 610-606-4666, ext. 3439

Program Description

The arts administration concentration is an interdisciplinary program. By combining a specific array of courses from business and the performing arts, students prepare for leadership careers in arts planning and management. Students will, through course work, close mentorship with faculty and arts internships, develop a knowledge base and the skills to navigate the administrative aspects non-profit and for-profit arts organizations. The concentration is taken in conjunction with the theatre or dance major.

Required Courses - 21 credits

MRK 230 Principles of Marketing
ACC 101 Accounting
BUS 261 Non-Profit Business& Corporations
SPC 270 Internship in one arts non-profit business venue (junior/senior year or summer)

complete 3 courses from the following list:

ECO 102 Principles of Economics: Micro
MRK 240 Applied Public Relations
BUA 220 Human Resource Management
BUA 221 Business Law
BUA 260 Intro to Entrepreneurialship
BUA 329 Organizational Behavior
BUA 350 Leadership