Press Release

Chelsea Roberts
Media Strategist
Marketing and Communications
610-606-4666 ext. 3620

For Immediate Release
Contact: David Jwanier, media relations associate, 610-740-3790

Cedar Crest College Students Help Local Restaurateur with Expansion Plans

Allentown, Pa. (Sept. 27, 2011)—Students from Cedar Crest College and other local colleges have consumed thousands of California-style tacos and burritos in the four-year existence of Cali Burrito, a vital component to the restaurant’s success. Now, students from Cedar Crest will cross Hamilton Boulevard on Wednesday, September 28, at 1:30 p.m., in an effort to help restaurant co-owner Shawn McHugh with his plans for expansion.

Students in Gaetan Giannini’s Principles of Management (BUA 110) class will meet McHugh, tour the Cali Burrito facility, and sample foods from the menu, as part of a classroom project to write business plans for a second Cali Burrito restaurant. McHugh said he has been very deliberate in trying to find just the right area location for expansion, and he looks forward to working with students to determine which area locations make good business sense.

“I should have already been doing it (actively looking to expand). I’ve been approached a lot but nothing fit what I’m looking for. I want to make sure we don’t hurt the one we have that is already doing well,” said McHugh. “I’m hoping these students will give us some good ideas on possibilities for expansion, and that one or more of them will continue to help us grow the business moving forward.”

The partnership appears to be a great fit. In addition to the fact that McHugh estimates that 10-20 percent of his business comes from local college students, his business partner, Nick Sorrentino, has a Cedar Crest College connection: his mother, Carol, is a part-time faculty member.

Giannini, associate professor of business and chair of the department of business, economics and management at Cedar Crest College, said students in this class have helped local businesses in the past, and also created business plans that they, themselves, have turned into successful businesses. One student, for example, has opened two daycare centers in the Allentown area, and another has created an online jewelry business by combining her entrepreneurial spirit with her artistic ability.


Release archive

Last Updated: 10/3/11