Contact: Allison Benner, College Relations Associate – Media, 610-740-3790



Economist and Author Robert Reich will present

 "The Global Economy is No Longer What it Seems"


Allentown, PA (August 15, 2006) – The development of new technologies and the mobility of today's professionals has drastically changed the way the United States, and the world, conducts business.  But, as we have witnessed, this increased globalization gives external factors, like natural disasters, terrorism and political change, an even more profound impact on a nation's economy.  On Thursday, September 14, 2006, Cedar Crest College will present "The Global Economy is No Longer What it Seems," a free public lecture by renowned economist, author and former labor secretary Robert Reich.  The lecture will take place at 7:30 p.m. in the Samuels Theatre of the Tompkins College Center.


Rober Reich

In this presentation, Reich contends that "globalization" is a term that's moved from obscurity to meaninglessness without any intervening period of coherence. National boundaries are vanishing, global capital is flowing faster and more freely, corporations are headquartered anywhere, brands and franchises circle the globe and talented employees come from all over the world. Reich notes that the emerging global economy offers unusual opportunities, but cautions that it also poses new hazards. Currencies can suddenly lose their value. Political instability or terrorism can strike with unrelenting force. Protectionism can re-emerge in a variety of forms. Reich will offer a detailed analysis of the global economic picture, providing insight into the issues of today: off-shoring of domestic jobs, the impact of technology on the workforce and the advantages — and dangers — of the new global economy.


Robert B. Reich, one of the nation's leading thinkers about work and the economy, is Professor of Public Policy at the University of California at Berkeley.  Previously, he was University Professor at Brandeis University, and Professor of Social and Economic Policy at Brandeis's Heller Graduate School.

 Before joining UC-Berkeley and Brandeis, Reich served as the nation's 22nd secretary of labor during President Bill Clinton's first term and directed Clinton’s economic transition team at the start of the administration.

Under Reich's leadership, the Labor Department moved forward on several path-breaking initiatives to build the skills of American workers, cracked down on unsafe worksites and on fraudulent purveyors of pensions and health insurance, and began a national initiative to abolish sweatshops. As secretary he also oversaw the enactment of the Retirement Protection Act, the Family and Medical Leave Act, and the first increase in the minimum wage since 1989.


Before heading the Labor Department, Reich was a member of the faculty of Harvard University's John F. Kennedy School of Government.  He served as an assistant to the Solicitor General in the Ford Administration where he represented the United States before the Supreme Court, and he headed the policy planning staff of the Federal Trade Commission in the Carter Administration.


Professor Reich is the author of 10 books including The Work of Nations, which has been translated into 22 languages, the best-seller Locked in the Cabinet, published by Alfred Knopf, and The Future of Success, which in 2002 was ranked by BusinessWeek magazine as the #2 best-selling business book.  His latest book Reason describes what America can do to achieve both high growth and widespread prosperity.  He has written more than 200 articles on the global economy, the changing nature of work and the centrality of human capital.  He is a consultant to many governments and corporations.


Reich’s commentaries are heard weekly on public radio by nearly five million people, and his columns appear regularly in The Los Angeles Times, The New York Times, and other major national newspapers.  He is co-founder of and contributing editor for The American Prospect magazine, and is a regular economic commentator on CNBC.


In late 2003 professor Reich was awarded the prestigious Vaclev Havel prize, in Prague, for his original contributions to world thinking and culture. In 2004, he was named one of America’s three most influential opinion leaders on business and the economy, based on a study by Accenture.

The lecture is free and open to the public, but tickets are required.  Tickets can be reserved by calling the Special Events Hotline at 610-740-3791.

Media inquiries can be directed to the College Relations Office at 610-740-3790.


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