Contact: Allison Benner, College Relations Associate - Media, 610-740-3790



Allentown, PA (February 20, 2007) - Creativity is one of the most sought after qualities that employers look for in job candidates.  Creativity, whether personal or professional, can give a person a critical edge over their competition.  On March 14, 2007, Cedar Crest College will welcome local business leaders and creativity gurus, Pat Lincoln and Bill Childs, for an interactive presentation entitled "Creativity: What's it Really all About?"  The event, hosted by the Cedar Crest College Business Department in conjunction with the Greater Lehigh Valley Ad Club, will take place at 7:00 p.m. in the Samuels Theatre, Tompkins College Center and is free and open to the public.

"Creativity is probably one of the most overused words in the English language," says Bill Childs, vice president and creative director at Forge Marketing Communications.  "People today have to be able to uncover new ways of doing things, that's where creativity comes in.  Our presentation is beneficial to anyone who would like to add more inspired thought to their personal or professional lives."

The program will examine some of the myths surrounding innovative thought and idea generation.   It aims to provide the tools necessary to become more creative and give participants a fresh outlook and clear understanding of just how powerful creativity can be.

Pat Lincoln is general sales manager at Nassau Broadcasting.  He, along with Bill Childs, co-chairs the education committee of the Lehigh Valley Ad Club.  Together, they have lectured about creativity at many colleges and universities in the area.  As part of the presentation, the Lehigh Valley Ad Club will donate $500 to the Cedar Crest College Marketing Club.

Admission is free but registration is required.  For more information or to register, contact the Special Events Hotline at 610-740-3791 or email events@cedarcrest.edu.



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