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FOR IMMEDIATE RELEASE
Contact: Allison Benner, College Relations Associate - Media, 610-740-3790

MEDIA ADVISORY

SANDY SOLMON, FOUNDER, PRESIDENT AND CEO OF SWEET STREET DESSERTS, TO GIVE FOURTH ANNUAL WOMEN IN BUSINESS LECTURE AND RECEIVE AWARD TOMORROW

National Penn Bank is the Sponsor of This Year's Free Presentation

Allentown, PA (March 1, 2005) - Sandy Solmon, founder, President and CEO of Reading-based Sweet Street Desserts, will reflect on how she turned a one-person cookie business housed in her garage into the largest producer of gourmet desserts in the United States at Cedar Crest College's Fourth Annual Women in Business Lecture and Award on Wednesday, March 2 at 7:00 p.m. in the Samuels Theatre. The 2005 Cedar Crest College Women in Business Award Presentation and Lecture is sponsored by National Penn Bank.

Sandy Solmon, a graduate of the University of California at Berkeley, founded Sweet Street Desserts in 1979 by making big chocolate chip cookies for convenience stores from her two-bay garage. Today, her company is the largest manufacturer of frozen gourmet desserts in North America. Servicing over 750 distributors nationally and internationally, and providing proprietary items for chain restaurants, coffeehouses, universities and hotels, Sweet Street Desserts, produces over 60,000 cases of desserts each week. The company, a certified Woman Owned Business, was even awarded the first ever copyrights recognizing the design of food products.

In receiving the Cedar Crest College Women in Business Award, Solmon joins a distinguished group of past honorees including Susan Hunt, publisher and Chief Executive Officer of "The Morning Call," Ruth Spira, executive vice president of Lutron Electronics, and Lisa Jane Scheller, president and CEO of Silberline Manufacturing Company, Inc.

Admission to the Fourth Annual Women in Business Lecture is free but tickets are required. For tickets or more information, please contact the College's Special Events Hotline at 610-740-3791.

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