Contact: Allison Goodin, College Relations Associate - Media, 610-740-3790

Eco Art Specialist to Give Free Public Presentation at Cedar Crest College

Lecture will be Held in Conjunction with College's "Go Green" Contest and Exhibition Opening

Allentown, PA (March 24, 2008) - Linda Weintraub, a specialist and writer about art and ecology, will give a free public lecture "Contemporary Art and the Primordial Sun" on April 24, 2008 at 7:00 p.m. in the 1867 Room of the Tompkins College Center.  Weintraub's presentation follows the opening of "Go Green," a new exhibition in the North Annex of the Tompkins College Center for which she will also serve as juror (See separate release "Art Goes 'Green' at Cedar Crest College").

Weintraub's presentation will focus on the history of humans' cultural perceptions of the sun and will be illustrated by examples of art.

"Imagine hot springs and icebergs, protozoa and antelope, jungles and tundra, photosynthesis and decomposition, birth and death. The sun is the source of this entire list of earthly wonders," says Weintraub.  "Long before modern science traced these miraculous aspects of our planet to their solar source, an international array of sun gods manifested the almighty powers of the sun.  Today, concerned citizens are less likely to celebrate the life-sustaining powers of the sun than to fear it as a hazard associated with skin cancer, cataracts, ozone depletions, greenhouse gases, and global warming. The diverse works of contemporary art presented in this lecture explore this dramatic shift, and its critical environmental implications."

Ultimately, using the example of our cultural attitude toward the sun, Weintraub will challenge the community to re-evaluate our relationship with the Earth and explore options to promote sustainability in everyday, a commitment that she herself has implemented in both her personal and professional lives.

For example, her most recent publications, a series of college textbooks entitled "Avant-Guardians: Textlets in Art and Ecology," were purposely formatted so that they serve the project's environmental mandate by minimizing waste. Environmental considerations also account for the texts' innovative design, production, and distribution.   Weintraub herself established the textlet's publisher, Artnow Publications,  to initiate an environmentally responsible alternative to conventional art publishing strategies.

Linda Weintraub is a self-described writer, curator, educator and artist.  She is widely published in the topics of contemporary art and eco art and has given lectures, workshops and critiques at colleges and art schools across the country.  She is the former director of the Edith C. Blum Art Institute at Bard College, Annandale-on-Hudson, NY and of the Philip Johnson Center for the Arts at Muhlenberg, Allentown, PA.  She currently serves as founder and editor of Artnow Publications, New York correspondent for Tema Celeste Magazine and also serves on the Advisory Board of the UCLA Art/Sci Center.  Weintraub received her M.F.A from Rutgers University, New Brunswick, NJ.

The lecture is free and open to the public.  For more information, contact the Special Events Hotline at 610-740-3791 or news@cedarcrest.edu.  Media inquiries may be directed to the College Relations Office at 610-740-3790.


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