Contact: Allison Benner, College Relations Associate – Media, 610-740-3790


Allentown, PA (November 7, 2005) – Cynthia Fricke Wollman, vice president of new business development at CRW Graphics and former president of Sun Printing House, will speak about "Passion in Business: The Agent of Social Change for the Next Decade," at Cedar Crest College’s Fifth Annual Women in Business Lecture and Award on Thursday, November 17 at 7:00 p.m. in the Samuels Theatre.

At the event, Wollman, a Cedar Crest College graduate, will discuss how she got her start in business, and the spark that ignited her passion and led her to build an extremely successful company. She will further illustrate how any woman can use their passion to live their dreams, and how this use of passion among business women will transform the business world in the next decade.

During her tenure as president of Sun Printing House, a 125 year-old Philadelphia-based company, Wollman created a strong corporate culture that resulted in the company being honored as Best Workplace in America five years in a row – from 2000 to 2004 – by Printing Industries of America. She also developed and implemented some unique programs at the company such as Community Service Day – a company-paid day that allowed employees to work for the community group or charity of their choice. Another program encouraged continued education and use of technology by allotting a monthly Internet Allowance to eligible employees with home Internet access. Wollman made a serious investment in the development of her staff through training and education, 360 degree reviews and coaching programs.

Currently serving as vice president of new business development at CRW Graphics, a certified woman-owned commercial printer in Pennsauken, NJ, Wollman is the driving force behind corporate partnerships with the company. Through her efforts, several Fortune 500 companies have been added to the client list at CRW Graphics including Avon, AXA Financial and AIG.

Wollman is an active member of Women's Business Enterprise Council (WBDC), an organization that certifies woman-owned businesses and supports them in doing business with leading corporations supporting diversity. She is also an active member of The Union League of Philadelphia and sits on the board of The Urban League of Philadelphia. In 2003, she was recognized as one of the Best 50 Women in Business by the Pennsylvania Department of Economic Development. Wollman is also a frequent panelist on discussions of leadership, ethics and technology.

In receiving the Cedar Crest College Women in Business Award, Wollman joins a distinguished group of past honorees including Sandy Solman, founder, president and CEO of Sweet Street Desserts, Susan Hunt, publisher and Chief Executive Officer of “The Morning Call,” Ruth Spira, executive vice president of Lutron Electronics, and Lisa Jane Scheller, president and CEO of Silberline Manufacturing Company, Inc.

Admission to the Fifth Annual Women in Business Lecture is free but tickets are required. For tickets or more information, please contact the College’s Special Events Hotline at 610-740-3791.


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