FOR IMMEDIATE RELEASE
Contact: Allison Benner, College Relations Associate - Media, 610-740-3790
LOCAL HIGH SCHOOL STUDENTS COMPETE FOR TOP PRIZE IN CEDAR CREST COLLEGE/JUST BORN, INC. "iCandy" MARKETING COMPETITION
Allentown, PA (September 21, 2007) - Last spring, students from local high schools were challenged by Cedar Crest College and Just Born, Inc. to come up with their most creative and innovative viral marketing concepts for two of the local company's best-known candy brands, MIKE AND IKE® and PEANUT CHEWS®. Area high school students received education on marketing fundamentals through informational workshops conducted by the Cedar Crest College Innovation Team. The high school teams have submitted their ideas and on September 28, 2007, after making it through the semi-final round, the top five teams will gather at Cedar Crest College for judging and the live announcement of the grand prize winning marketing concept.
"iCandy: Choose Ur Chew" Final Judging and Awards Presentation
- Welcome remarks from Cedar Crest College & Just Born, Inc.
- Teams will present their concepts for MIKE AND IKE® and PEANUT CHEWS® candies
- Final Judging by representatives from Just Born, Inc. and Cedar Crest College
- Grand Prize announcement by Cedar Crest Student Innovators
Friday, September 28, 2007 @ 5:00 p.m.
Cedar Crest College
Oberkotter Center Room 1
100 College Dr.
Allentown, PA 18104
Student teams from William Allen and Parkland High Schools
Gaetan Gianinni, chair of Cedar Crest College Department of Business
Cindy Glick, community affairs manager, Just Born, Inc.
Kathy Bassininski, vice president of brand development & corporate services, Just Born, Inc.
Kara Kaskiw and Kristian Parchinski, Cedar Crest Marketing student innovators
Cedar Crest College Relations, 610-740-3790
About Cedar Crest College's Marketing Program
The Department of Business and Management's marketing program prepares students for a career in marketing and organizations through well rounded exposure to rigorous study of marketing theory and hands-on, practical experience in the combined areas of creativity, public relations, promotions, direct marketing, branding, advertising, sales management, international commerce, marketing planning and effective implementation. For more information, visit www.cedarcrest.edu/business.
About Just Born, Inc.
Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born also makes PEEPS® Marshmallow Candies, HOT TAMALES® Chewy Cinnamon and Mint Flavored Candies, ZOURS® Chewy Sour Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies. Its PEANUT CHEWS® manufacturing facility is located in Philadelphia, PA. The company employs over 560 associates and markets its candy in over 50 countries.####