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Professor Giannini to Discuss Social Media and Marketing on Radio Program Tonight

Gaetan GianniniGaetan Giannini, MBA, chair of the Department of Business, Management and Economics at Cedar Crest College, will be a featured guest on the "Lehigh Valley Discourse" radio call-in show on WDIY 88.1 FM tonight from 6:00 - 7:00 p.m.

The program will focus on the use of social media in marketing, one of Professor Giannini’s areas of expertise. He recently published a book, titled, "Marketing Public Relations," which devoted several chapters to successfully using social media for marketing purposes. Joining Giannini on the program is Michael Schlossberg, Vice President of Social Media for Greater Lehigh Valley Chamber of Commerce, as well as program host Sally Handlon.