Leadership Profile

Cedar Crest College Scores New Athletic Director

Lisa Goddard McGuirkLisa Goddard McGuirk has joined Cedar Crest College as its new director of athletics, wellness and recreation. McGuirk has worked in athletics for over 15 years, predominately in higher education.

She has served as a head coach at both the NCAA Division I and III levels and has been involved in coaching three different women’s sports at the collegiate level including softball, basketball and volleyball.

She has also worked in an athletics-related administrative capacity for Northeastern University’s Center for the Study of Sport in Society; at the College of Saint Elizabeth, where she served as the director of athletics, helping to quadruple student-athlete recruitment and open a $1.2 million softball and tennis complex; and most recently for Softball Ireland—Ireland’s national team—where she was a member of their Coaching Committee.

McGuirk, a Brandeis University sociology graduate who also played basketball and softball, is eager to improve a sports program that has been doing great academically—as evidenced by its status holding the top average GPA in the Colonial States Athletic Conference the last two years—but less so in terms of wins and losses.

“Throughout my career, I have strived for providing the best possible experiences and resources for my student-athletes, coaches and institutions I think I have developed a well-rounded approach to athletics, focusing on academic excellence, recruiting, marketing, community service, and successful, campus integration endeavors,” she said. “At Cedar Crest College, I recognize the potential for continual growth within the athletic department and opportunities for us to support the endeavors of other offices on campus, and I am excited for the opportunity to serve at such a prestigious institution.”

In addition to her degree from Brandeis University, McGuirk is currently pursuing her master of science in management degree with a concentration in organizational change at the College of Saint Elizabeth. She lives in Easton with husband, Keith, and five-month-old daughter, Shea.