Graduate Business Courses

MBA 510   Critical Analytical Thinking    

This course introduces students to the delivery, demands and expectations of the Cedar Crest College MBA.  Through case study, lecture, discussion, and field trips, students will be examine themes embedded throughout the curriculum of globalization, appropriate evidence, precise argumentation, critical thinking, decision-making, data science, career awareness, leadership, the challenge of diversity within organizations, and the measurement of performance.

MBA 520    Governance and Ethics

This course encourages students to consider the challenges of leading people while maintaining a moral compass in a world comprised of rapidly shifting values.  Emphasis is placed on the examination of traditional Western theories of ethics applied within a business context while also examining pragmatic decisions to be made in a multifaceted and capitalistically driven economy.  The course will also include HR management topics in multi-national firms both large and small and cover topics such as: organizational structure, strategy and design; international joint ventures and cross-border mergers and acquisitions; selection and management of international assignees; training and management development; and health and safety and crisis management.

MBA 530 Economic Modeling and Analysis

This course applies modeling concepts to micro and macroeconomic tools of analysis.  Introduced are econometric methods that examine demand, supply, revenue, and cost data as they relate to production and consumer activity.  Additionally, national and international economic data are examined using various methods to understand patterns of consumption, investment, and savings plus the impact of monetary and fiscal policy.

MBA 540   Collaboration, Conflict and Negotiation

This course uses a combination of discussion, case analysis, and role play to build an understanding of the process of negotiating.  Material spans the fundamental, psychological sub-processes of negotiation: power, perception, cognition, communication, persuasion and leverage.  Students assess their personal style of negotiation, determine strengths and weaknesses and develop a means to address areas for improvement in a productive manner.  Multi-party and multi-cultural negotiations are addressed in detail.  The entire course is interwoven with discussion of ethics and leadership.  The course ties together a logical approach of analyzing a negotiating situation and creating an effective negotiating plan. Prerequisites:   MBA 520 (Governance and Ethics)        

MBA 545 Financial and Managerial Accounting

This course introduces accounting and examines of how it helps in decision-making.  Financial accounting (information needs of stockholders, creditors, and analysts) and managerial accounting (information needs of managers) are stressed equally. Topics covered include income statement and balance sheet format, purposes, and limitations; statement of cash flows; analysis of financial statements; cost behavior; use of relevant costs in decision making; budgeting; and divisional performance measurement. Prerequisites:  MBA 540 (Collaboration, Conflict and Negotiation)

MBA 546 Business and Process and Information Systems

This course examines the role, design, and development of data, software programming, and networks to carry out business processes system development and implementation within organizations.  Emphasis is placed on understanding the evolving fields of data science, business process analysis, and enterprise-wide systems. Prerequisites: MBA540 (Collaboration, Conflict and Negotiation)

MBA 550 Marketing Management and Strategy       

The world of marketing has changed drastically and this course recognizes the role of technology in deciphering buying behavior at the local, regional, national, and international level.  In addition to traditional views of buyer behavior and positioning, students examine data mining techniques, the micro-segmentation revolution, and the impact of social media.

MBA 551 Data Science and Quantitative Methods                           

This course provides a managerial perspective to data mining and machine learning, a class of methods that assist in recognizing patterns and making intelligent use of massive amounts of data collected via the internet, e-commerce, electronic banking, point-of-sale devices, bar-code readers, medical databases, search engines, and social networks.  Topics selected from logistic regression, association rules, tree-structured classification and regression, cluster analysis, discriminant analysis, and neural network methods.  Presented are examples of successful applications in areas such as credit ratings, fraud detection, marketing, customer relationship management, and investments.  The course introduces data-mining software Prerequisites: MBA 540 (Collaboration, Conflict and Negotiation)

MBA 555 Financial Management        

This course integrates both conceptual and mathematical information. Cases, comprehensive problems, and current events are analyzed and discussed throughout the course to provide students with hands on experience in the use and application of financial tools.  The basic concepts of the time value of money, valuation and rates of return, cost of capital, and capital budgeting are covered.  Students will learn how capital markets function, about the different types of securities and financing instruments that exist, and how to manage cash flow.  Risk, working capital management, leverage, forecasting, and the analysis of financial statements and ratios are given particular attention.

MBA 556 Marketing Research and Data Analysis

In addition to standard tools such as interviews, focus groups, surveys, and modeling, this course explores issues related to digital and social media marketing.  Topics include, search engine optimization, social media marketing, forecasting using online search trends data, econo-mining user generated content, and the wisdom of the crowds. Prerequisites: MBA 551 Data Science and Quantitative Methods

MBA 580 Supply Chain Management

This course provides an introduction to the topics and techniques for solving problems in the design, planning, and management of manufacturing and service operations and quality.  It concentrates on the technological issues of business activities and presents a systematic study of managerial and mathematical tools for producing goods and services.  The course also enhances understanding of global issues related to the management of operations and the supply chain.  Specifically, the course develops knowledge of resource planning and provides knowledge on forecasting, production planning, scheduling, inventory management, capacity planning, world class manufacturing principles, and continuous improvement.

MBA 581 Strategic Financial Statement Analysis

This course shows how accounting and operational information is used for analysis and decision making, especially involving ratios and cost-driver analysis.  Topics include the impact of alternative accounting choices for ratio analysis, the use of common size statement and the linkages between operational decisions and financial results. Prerequisites: MBA 551 (Data Science and Quantitative Methods)

MBA 600 Public Policy and Legal Compliance

This course considers regulation and its role in social, political, and economic life.  Regulation affects the prices we pay for goods and services and the quality of these goods and services. Regulation affects the risks we face from different products and activities.   Regulations affect the environment in which we live.  As such, it is necessary to understand what determines the need for a regulation, how are they produced, who is involved, and how is legal or strategic compliance achieved? Prerequisites: First eight courses of program

MBA 605 Product Design and Development              

This course integrates the financial, marketing, design, engineering, and operations functions of the firm in creating a new product.  The course introduces tools and methods for product design and development; requires students to design and create a new product or service; and creates awareness of how organizational functions collaborate in producing a new product or services.  This course begins the MBA capstone process focused on managing the complete life cycle of a product or service. Prerequisites: First 8 courses of MBA program.

MBA 610 Management of Innovation

This course addresses the challenges associated with achieving market success with innovative products and processes.  Included are topics faced by managers who wish to turn opportunity into viable organizations that create economic and social value. Developing the entrepreneurial group.  Personal assessment of skills.  Market assessment. Technological assessment.  Initial sales strategies.  Funding. The course empowers students to develop their entrepreneurial capabilities. Prerequisites: MBA 605 (Product Design and Development)    

 MBA 615 Global Strategies

The decisions associated with strategic success require an all-encompassing view of the organization within a complex world.  This course provides students with the ability to comprehend global competitiveness and the decisions necessary to acquire and deploy resources to gain market and financial advantage. Prerequisites: MBA 605 (Product Design and Development)

 



             


 

 

 

 


 

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