Traditional Programs Adult Programs Course Descriptions Graduate Catalog

Business Administration Major

Program Requirements

To be certified for graduation, a student majoring in business administration must take a minimum of 33 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.
All courses within the major must be passed with a grade of C- or better. A minimum cumulative grade-point average of 2.25 and a minimum average in the major of 2.50 must be achieved.

All students must complete the Department Core Courses, the Business Administration Requirements, and two electives. As an option, students may elect to take a concentration by combining the first two electives with two additional electives, each in the appropriate area of study. A student completing 2 concentrations may count a maximum of 2 courses for both concentrations.

Course Requirements

Students majoring in the Department of Business, Management, and Economics are required to take the following core courses, in addition to courses required for their specific concentration or minor:

Core Courses
ACC 101 Financial Accounting 3 credits
ACC 102 Managerial Accounting 3 credits
BUA 204 Business Communications 3 credits
BUA 205 Business Enterprise Systems 3 credits
BUA 219 Quantitative Methods for Business and Economics 3 credits
BUA 221 Business Law 3 credits
BUA 250 Principles of Finance 3 credits
BUA 281 Professional Ethics 4 credits – Traditional students- 4 credits
or BUA 282 Professional Ethics 3 credits - SAGE students – 3 credits

BUA 345 Operations and Supply Chain Management 3 credits
BUA 351 Industry Analysis and Strategy 3 credits
BUA 352 Innovation and Entrepreneurship 3 credits
ECO 100 Business As A Social Process or BUA 110 Survey of Business Principles 3 credits
ECO 101 Principles of Economics: Macro 3 credits
ECO 102 Principles of Economics: Micro 3 credits
MRK 230 Principles of Marketing 3 credits
Elective 1
Elective 2

Optional Concentration:
Elective 3
Elective 4

Business Administration Courses
BUA 240 International Business or ECO 315 International Economics or MRK 336 Global Marketing 3 credits
BUA 329 Organizational Behavior 3 credits

Economics Concentration

A student may not declare both a minor and a concentration in Economics.
Choose four of the following:

ECO 201 Government, Business, and Society 3 Credits
ECO 222 Economic Geography 3 Credits
ECO 302 Labor Economics 3 Credits
ECO 304 Financial Markets and Institutions 3 Credits
ECO 315 International Economics 3 Credits
ECO 333 Economic Sociology 3 credits
PSC 211 The New Global Economy 3 Credits

Health Care Management Concentration

BUA 211 Introduction to Health Care Systems 3 Credits
BUA 258 Health Care Management Techniques 3 Credits
BUA 340 Health Care Finance 3 Credits
BUA 341 Health Care Practice Management 3 Credits

Human Resources Concentration

BUA 220* Human Resources Management 3 credits
Plus choose three of the following:
BUA 239 Employment Law 3 credits
BUA 320 Attracting, Selecting, and Retaining Talent 3 credits
BUA 325 Compensation Management 3 credits
BUA 328 Power, Influence, and Negotiation 3 credits
ECO 302 Labor Economics 3 credits
PSY 227 Principles of Helping Relationships OR PSY 230 Team Building and Group Dynamics 3 credits
* Required

Management Concentration

Choose four of the following (two courses must have a BUA designation):
ACC 203 Cost Accounting 3 credits
BUA 216 Investments 3 credits
BUA 220 Human Resources Management 3 credits
BUA 239 Employment Law 3 credits
BUA 320 Attracting, Selecting, and Retaining Talent 3 credits
BUA 325 Compensation Management 3 credits
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
BUA 350 Leadership 3 credits
ECO 201 Government, Business, and Society 3 credits
ECO 302 Labor Economics 3 credits
ECO 304 Financial Markets and Institutions 3 credits
MRK 332 Sales Management 3 credits
MRK 335 B-to-B Marketing 3 credit
PSY 224 Women in the Workplace 3 credits
PSY 227 Principles of Helping Relationships 3 credits
PSY 230 Team Building and Group Dynamics 3 credits

Marketing Concentration

Choose four of the following*, two of which must have a MRK prefix:
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
MRK 240 Applied Public Relations 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits
MRK 330 Branding 3 credits
MRK 331 Service Marketing 3 credits
MRK 332 Sales Management 3 credits
MRK 334 Applied Advertising 3 credits
MRK 335 B-to-B Marketing 3 credits
MRK 336 Global Marketing 3 credits
CST 170 Introduction to Mass Communications OR CST 216 The Crestiad: Staff 3 credits
*An approved internship within a specified field may count toward concentration requirements.

Liberal Arts Curriculum Requirements fulfilled within the Major

The student fulfills the Technology, Oral Presentation, and Information Literacy requirements by successfully completing the following courses embedded within the business administration major:
Technology: ACC 205 Business Enterprise Systems, BUA 219 Quantitative Methods For Business And Economics
Oral Presentation: BUA 204 Business Communications, BUA 352 Innovation and Entrepreneurship
Information Literacy: BUA 351 Industry Analysis and Strategy
The following Liberal Arts Foundation requirements may be fulfilled by successfully completing the corresponding courses within the major:
WRI-2: BUA 204 Business Communications
Ethics: BUA 281 Professional Ethics - Traditional Students, BUA 282 Professional Ethics – SAGE Students
Global Studies: BUA 240 International Business, ECO 315
International Economics, or MRK 336 Global Marketing
Math and Logic: BUA 219 Quantitative Methods For Business And Economics

Program Outcomes

Upon completion of the Business Major, students will be able to:

Business Administration Minor

Program Requirements

Students throughout the college are encouraged to minor in business administration to maximize professional opportunities after graduation. This minor introduces the basics of managing an organization, and helps to highlight career choices that are available within the student’s major program. Students may not major in accounting and minor in business administration unless the total credits taken for the degree equals or exceeds 138. All courses within the minor must be passed with a grade of C- or better. Students must take at least half of the 18 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.
Total Credits: 18

Course Requirements

ACC 101 Financial Accounting 3 credits
BUA 204 Business Communications 3 credits
MRK 230 Principles of Marketing 3 credits
ECO 101 Principles of Economics: Macro or ECO 102 Principles of Economics: Micro 3 credits
Plus two of the following:
ACC 102 Managerial Accounting 3 credits
BUA 220 Human Resource Management 3 credits
BUA 250 Principles of Finance 3 credits
BUA 329 Organizational Behavior 3 credits
BUA 350 Leadership 3 credits
300 Level Marketing Course


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