Business Administration Major
Program Requirements
To be certified for graduation, a student majoring in business administration must take a minimum of 33 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.
All courses within the major must be passed with a grade of C- or better. A minimum cumulative grade-point average of 2.25 and a minimum average in the major of 2.50 must be achieved.
All students must complete the Department Core Courses, the Business Administration Requirements, and two electives. As an option, students may elect to take a concentration by combining the first two electives with two additional electives, each in the appropriate area of study. A student completing 2 concentrations may count a maximum of 2 courses for both concentrations.
Course Requirements
Students majoring in the Department of Business, Management, and Economics are required to take the following core courses, in addition to courses required for their specific concentration or minor:
Core Courses
ACC 101 Financial Accounting 3 credits
ACC 102 Managerial Accounting 3 credits
BUA 204 Business Communications 3 credits
BUA 205 Business Enterprise Systems 3 credits
BUA 219 Quantitative Methods for Business and Economics 3 credits
BUA 221 Business Law 3 credits
BUA 250 Principles of Finance 3 credits
BUA 281 Professional Ethics 4 credits – Traditional students- 4 credits
or BUA 282 Professional Ethics 3 credits - SAGE students – 3 credits
BUA 345 Operations and Supply Chain Management 3 credits
BUA 351 Industry Analysis and Strategy 3 credits
BUA 352 Innovation and Entrepreneurship 3 credits
ECO 100 Business As A Social Process or BUA 110 Survey of Business Principles 3 credits
ECO 101 Principles of Economics: Macro 3 credits
ECO 102 Principles of Economics: Micro 3 credits
MRK 230 Principles of Marketing 3 credits
Elective 1
Elective 2
Optional Concentration:
Elective 3
Elective 4
Business Administration Courses
BUA 240 International Business or ECO 315 International Economics or MRK 336 Global Marketing 3 credits
BUA 329 Organizational Behavior 3 credits
Economics Concentration
A student may not declare both a minor and a concentration in Economics.
Choose four of the following:
ECO 201 Government, Business, and Society 3 Credits
ECO 222 Economic Geography 3 Credits
ECO 302 Labor Economics 3 Credits
ECO 304 Financial Markets and Institutions 3 Credits
ECO 315 International Economics 3 Credits
ECO 333 Economic Sociology 3 credits
PSC 211 The New Global Economy 3 Credits
Health Care Management Concentration
BUA 211 Introduction to Health Care Systems 3 Credits
BUA 258 Health Care Management Techniques 3 Credits
BUA 340 Health Care Finance 3 Credits
BUA 341 Health Care Practice Management 3 Credits
Human Resources Concentration
BUA 220* Human Resources Management 3 credits
Plus choose three of the following:
BUA 239 Employment Law 3 credits
BUA 320 Attracting, Selecting, and Retaining Talent 3 credits
BUA 325 Compensation Management 3 credits
BUA 328 Power, Influence, and Negotiation 3 credits
ECO 302 Labor Economics 3 credits
PSY 227 Principles of Helping Relationships OR PSY 230 Team Building and Group Dynamics 3 credits
* Required
Management Concentration
Choose four of the following (two courses must have a BUA designation):
ACC 203 Cost Accounting 3 credits
BUA 216 Investments 3 credits
BUA 220 Human Resources Management 3 credits
BUA 239 Employment Law 3 credits
BUA 320 Attracting, Selecting, and Retaining Talent 3 credits
BUA 325 Compensation Management 3 credits
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
BUA 350 Leadership 3 credits
ECO 201 Government, Business, and Society 3 credits
ECO 302 Labor Economics 3 credits
ECO 304 Financial Markets and Institutions 3 credits
MRK 332 Sales Management 3 credits
MRK 335 B-to-B Marketing 3 credit
PSY 224 Women in the Workplace 3 credits
PSY 227 Principles of Helping Relationships 3 credits
PSY 230 Team Building and Group Dynamics 3 credits
Marketing Concentration
Choose four of the following*, two of which must have a MRK prefix:
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
MRK 240 Applied Public Relations 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits
MRK 330 Branding 3 credits
MRK 331 Service Marketing 3 credits
MRK 332 Sales Management 3 credits
MRK 334 Applied Advertising 3 credits
MRK 335 B-to-B Marketing 3 credits
MRK 336 Global Marketing 3 credits
CST 170 Introduction to Mass Communications OR CST 216 The Crestiad: Staff 3 credits
*An approved internship within a specified field may count toward concentration requirements.
Liberal Arts Curriculum Requirements fulfilled within the Major
The student fulfills the Technology, Oral Presentation, and Information Literacy requirements by successfully completing the following courses embedded within the business administration major:
Technology: ACC 205 Business Enterprise Systems, BUA 219 Quantitative Methods For Business And Economics
Oral Presentation: BUA 204 Business Communications, BUA 352 Innovation and Entrepreneurship
Information Literacy: BUA 351 Industry Analysis and Strategy
The following Liberal Arts Foundation requirements may be fulfilled by successfully completing the corresponding courses within the major:
WRI-2: BUA 204 Business Communications
Ethics: BUA 281 Professional Ethics - Traditional Students, BUA 282 Professional Ethics – SAGE Students
Global Studies: BUA 240 International Business, ECO 315
International Economics, or MRK 336 Global Marketing
Math and Logic: BUA 219 Quantitative Methods For Business And Economics
Program Outcomes
Upon completion of the Business Major, students will be able to:
- Develop and maintain productive relationships with peers, superiors and subordinates, and evaluate her contribution to a team.
- With appropriate technology, assess and organize information from various sources, and interpret information, draw conclusions, and communicate results effectively.
- Link functional business skills together and apply a systems-thinking approach to situations.
- Identify opportunities for business innovation and design and recommend strategies for orchestrating change in an organization.
- Identify ethical dilemmas that exist in the business environment and analyze challenges existing in a diverse and complex world within a managerial context.
- Analyze financial performance of an organization and forecast future performance based on trend and planned investments.
- Explain and utilize key concepts and models of economics: the market model, market structure, characteristics and causes.
- Analyze a country's commercial strategy, context, and performance and relate to a company's export or investment strategy.
Business Administration Minor
Program Requirements
Students throughout the college are encouraged to minor in business administration to maximize professional opportunities after graduation. This minor introduces the basics of managing an organization, and helps to highlight career choices that are available within the student’s major program. Students may not major in accounting and minor in business administration unless the total credits taken for the degree equals or exceeds 138. All courses within the minor must be passed with a grade of C- or better. Students must take at least half of the 18 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.
Total Credits: 18
Course Requirements
ACC 101 Financial Accounting 3 credits
BUA 204 Business Communications 3 credits
MRK 230 Principles of Marketing 3 credits
ECO 101 Principles of Economics: Macro or ECO 102 Principles of Economics: Micro 3 credits
Plus two of the following:
ACC 102 Managerial Accounting 3 credits
BUA 220 Human Resource Management 3 credits
BUA 250 Principles of Finance 3 credits
BUA 329 Organizational Behavior 3 credits
BUA 350 Leadership 3 credits
300 Level Marketing Course
