Kristin is a creative spirit with an analytical brain — a woman on mission to put the “fun” in functional communications by creating engaging, effective content that is never boring. Her vision is to help create a world where:

• the most arduous of tasks are carried out with style, consideration, and innovation;
• people find enjoyment and reward in their day-to-day tasks;
• and all text — even the “blah-blah” text — is enjoyable to read.

She is a seasoned marcom strategist and educator with expertise in higher education and non-profit external and internal communications, marketing, social media, copywriting, graphic design, public relations, leadership, teaching, public speaking, and more.

As the Director of Marketing and Communications at the College, Kristin leads the branding, advertising, and public relations initiatives, including the management of the website and flagship social media accounts. In her first year at Cedar Crest, she orchestrated a brand “glow-up” transformation, consolidating diverse promotional materials into one cohesive voice and style—fresh, new, and inherently representative of the College.

In her prior role as the Director of Web Communications at DeSales University, Kristin shaped the University’s digital campus through several redesigns, countless changes in web technologies, and the dawn and evolution of social media. During her tenure, she expanded the digital web team from a solo staff of one to a dynamic “Sticky Note Squad” of five.

Kristin also has experience as an adjunct faculty member teaching courses in public relations, business communications, and social media. Recognized for her creativity, teamwork, and leadership, she has earned various awards throughout her career.

Kristin holds an MFA in Creative Writing & Publishing, an MBA with a Marketing Concentration, a BA in Professional Writing, and an AA in Liberal Arts. She also completed the Toastmasters International Visionary Communication Pathway and Competent Leader programs while serving as leader for her local club.

Beyond her role at Cedar Crest College, Kristin serves as the Marketing Coordinator for the Alliance for Innovation and Transformation in Higher Education (AFIT), an association of innovative higher education CEOs who are committed to transforming their organizations in the face of unprecedented challenges and change.

Kristin loves to explore in nature and is a founding board member of the Lehigh Valley Women of Adventure, a 501(c)(3) nonprofit supporting women’s personal growth through outdoor experiences. (Yehaw Utah!)

Kristin is the proud mom of two incredible adult daughters; each boldly venturing into the world to chase their passions and craft the lives they dream of.