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Digital marketing is one of the most opportunity-rich fields in the world. Our Digital Marketing Program offers project-based, skills-oriented classes to give you a competitive advantage when you enter the workforce or to help you advance in your current career.

We see you learning to design effective marketing campaigns across multiple channels, craft compelling stories to inspire customers and leverage modern tools to build, track and optimize their strategies. Courses are updated every semester in consultation with industry experts to make sure students are learning the latest skills and techniques.

How To Apply

Applying is free and straightforward—because we believe nothing should stand in the way of your dreams!

Cedar Crest student smiling on campus

Dive A Little Deeper

Program Requirements

All Cedar Crest College students are eligible to take this minor.  Courses with a DMK prefix in this minor are provided exclusively online through the LCMC Consortium.

Total Credits:  21

Required Courses

MRK 230 Principles of Marketing 3 credits
DMK 100 Introduction to Digital Marketing 3 credits
DMK 111 Lifestyle and Email Marketing 3 credits
DMK 221 Digital Marketing Analytics and Experimentation 3 credits
DMK 101 Social Media Marketing 3 credits
-or-
MRK 334 Digital Marketing 3 credits

Choose two of the following:
COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
COM 280 Social Media: Promises and Pitfalls 3 credits
DMK 301 Going Viral and Growth Hacking 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 336 Global Marketing 3 credits
Any Additional 200 or 300 Level Marketing Course 3 credits

Required Courses

COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
-or-
DMK 101 Social Media Marketing, Brand Awareness, and Engagement 3 credits
-or-
MRK 334 Digital Marketing 3 credits
DMK 100 Introduction to Digital Marketing 3 credits
DMK 111 Lifestyle and Email Marketing 3 credits
DMK 221 Digital Marketing Analytics and Experimentation 3 credits
DMK 301 Going Viral and Growth Hacking3 credits

Upcoming Admissions Events

Cooperative Agreements

Cedar Crest College collaborates with a national consortium of accredited institutions offering online or hybrid courses to provide our students with innovative pathways that help them succeed in their chosen fields.

Blaney Hall on the Cedar Crest College Campus at Sunset

Faculty & Staff

Who’s teaching you is as important as the curriculum you choose.
Let’s put a face to some of the names you’ll be seeing on the course listings!

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