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Social media success requires sound strategy.

All new accounts must be approved by the Marcom Department.

Doing social media well on behalf of a business is both an art and a science. Social media professionals spend years studying and learning their craft—in fact, our own College offers courses on how to best utilize this important communication tool. Despite that, there is still a pervasive myth that “anyone can run an account” or “all departments NEED to be on ALL the social media channels—which simply is not true. 

Before you create a new social media account on behalf of an area of Cedar Crest College, please complete our form outlining your business case and strategy for content. 

Also, anyone posting on behalf of the College needs to complete the Social Media Waiver form. 

Register a new or existing CCC account here!

Already have a CCC account up and running?

We ask that you follow these simple guidelines to create the best experience for our audiences.

To keep our list of active CCC social media accounts up-to-date and accurate, as well as ensure that all active CCC accounts have read and agree to comply with college policies, please register your account here. 

  • Keep your content specific to your own area and audience—people follow specific accounts to see information about your area.
  • DON’T create new posts to promote events, news, or activities for areas outside of your specific area. If your account is for the Marshmallow department, don’t create a new post for a Bubblegum department activity. 
  • DO share posts from the Institution and other Cedar Crest accounts (properly credit & tag) IF your audience would benefit from the info. (Marshmallow’s account could share a Bubblegum department post about an activity.) 

When crisis strikes: STOP POSTING

Cabinet makes the ultimate decisions on messaging—check in with your chain of command before posting anything.

Alert the Marcom Communications Team if you notice a crisis is brewing anywhere on social media.

  • Content about the College should come from the College—institutional accounts have verified credibility and the largest overall reach. 
  • DO share posts that come from the Institutional accounts. 
  • DO contact the Marcom department if the Institution hasn’t yet created content for what you’re trying to share.
  • DO contact the Marcom department if you have an idea for a campaign for Cedar Crest, like photo contests, campus scavenger hunts, etc. to synergize or even collaborate. 
  • DO let Marcom know about the coolest things going on in your areas and your most successful posts so we can expand their reach or promote them in additional ways. 
    • If you have content that’s done really well for your audience, let the Marcom team know so it can be shared with a wider audience, turned into stories for publications, or even used in advertising. 
  • If it’s a Cedar Crest-related and run account, it must reinforce the Cedar Crest Brand. 
  • Sure, it’s fun to get creative with tools like Canva, but it’s far more effective if you stay on brand. 
  • DON’T create your own logos, modify Cedar Crest logos, or create a new “look” for your department, area, or the College. 
  • Remember that social media is subject to regulations and laws. 
  • If something you post causes a legal or controversial issue for the College, you will be held personally accountable. 
  • Most social media is promotional in nature and DOES NOT fall under academic freedom. 
  • DO make sure all posts follow accessibility regulations: include alt text, subtitles, and capitalize the first letter of each word in hashtags. #WeCCCYou #CedarCrestCollege #FollowFranki 
  • DON’T post or share “found” images, videos, or wording unless you know the source and you’re positive you have permission to do so—copyright laws apply to your posts. 
  • DON’T run any kind of contest without consulting the rules and regulations of the platform, the College, and all other governing bodies. 
  • DO stay informed on the evolving rules and regulations regarding digital content publishing. 

Official Institutional Social Media Accounts

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