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School of Adult and Graduate Education
610-740-3770 sage@cedarcrest.edu

Strategic Leadership and Analytics Certificate – Online & Hybrid Formats

The graduate certificate in Strategic Leadership and Analytics is intended for individuals with an undergraduate degree and mid-career professionals looking to advance their current career or start a new one in the field of business. It is designed as a part-time, 12-credit program that can be completed in 1-2 years. Classes are offered in a hybrid and online format.

This Business certificate can be completed as a stand-alone credential or in combination with select other Cedar Crest Business certificates to complete our innovative online Modular Master of Science degree.

Learn more about the Modular Master’s degree here.

The goal of the certificate program is to provide students with the ability to:

  • Evaluate principles and strategies for ethical leadership and legal compliance within organizations
  • Investigate marketing approaches to understand markets (locally and globally), competitors, portfolios of products, and analytic technologies
  • Explore and examine models of change and the implication of emerging technologies in organizations
  • Examine effective team-building and intercultural communication strategies to build and sustain productive work environments

Required Courses

Change and Innovation Management – 2 credits

Change is inevitable in contemporary businesses and organizations, and managing change requires more than strategic decision-making. Change agents must develop innovative and transformational strategies to address individual contributions, geographic dispersion, technology and communication challenges, and organizational networks, structure, and learning, as well as market and environmental change. Students will approach change management and innovation through integrative, strategic and design-based thinking to more thoroughly understand the conditions that support innovation.

Change and Innovation Management – 1 credit project

This self-paced online course allows students to leverage the material learned in MBA 507 toward constructing portfolio content relevant to their career interests. As an extension of MBA 507, this course continues to explore change management frameworks and design thinking. Students develop a change model including design thinking for their graduate portfolio.

Marketing, Management, Strategy and Analytics – 2 credits

This course will explore the current and potential impacts of the new, emerging, and rapidly evolving field of marketing analytics. It will discuss the definition, qualitative, quantitative and mixed methods used in the field. It will discuss sales platforms, Reverse engineering marketing strategy, Google Trends, SEO, and become familiar with various social media and marketing techniques used for communications and engagement in a business environment. The learner will develop strategies for using social media and recognize best practices and successful initiatives used by companies that are successful in marketing campaigns. Analyzing product, place, promotion and price, learners will focus on developing a promotional strategy and analyzing the mix of advertising, websites, publicity and personal selling

Marketing, Management, Strategy and Analytics – 1 credit project

This self-paced online course allows students to leverage material learned in MBA 537 toward constructing portfolio content relevant to their career interests. As an extension of MBA 537, this course continues to explore marketing concepts, including strategies for social media use and best practices in marketing campaigns. Students will focus on developing a marketing and promotional strategy that includes advertising, online media, publicity, and personal selling.

Operations Process and Emerging Technologies – 2 credits

This course will explore the current and potential impacts of new, emerging, and rapidly evolving technologies on organizations and their operations, across a range of industries and sectors. Topics will include disruptive technologies and change in organizations, the emergence of new technologies within and across industries, and the benefits and challenges of adapting new technologies as well as legal and privacy issues. Students will gain insights into emerging technologies across industries and the impact on organizations and how these organizations are coping (or not) with disruption. In addition to tools and best practices, participants will examine challenges and opportunities for designing projects that implement current and emerging technologies to ensure success.

Operations Process and Emerging Technologies – 1 credit project

This self-paced online course allows students to leverage material learned in MBA 620 toward constructing portfolio content relevant to their career interests. As an extension of MBA 620, this course continues to explore issues related to emerging technologies and their impact on operations, such as process management and human interaction. Students will explore emerging technologies that relate to their field of study and develop an impact analysis for a key technology that will affect their chosen industry.

Intercultural Communication and Global Perspectives – 2 credits

This course will explore the impact of globalization as it affects organizations, and the development of multinational corporate and business environments. Learners will also explore cultural norms and differences, and explore how to use methodologies to research, assess, and adapt business content to meet the needs of customers, clients and employees from around the world. Further, learners will gain a richer understanding of the best practices used to create effective workplaces in various multicultural environments.

Intercultural Communication and Global Perspectives – 1 credit project

This self-paced online course allows students to leverage material learned in MBA 622 toward constructing portfolio content relevant to their career interests. As an extension of MBA 622, this course continues to explore cultural differences and the best practices used to create effective workplaces in diverse and multicultural environments. Students will develop an in-depth case study of multicultural environments.